Launched in October 2010, it’s interesting how Instagram has changed the way people look at their daily life. Instagram users seem to share a desire to spread the beauty of the world that comes into their daily lives. Be it the flowers they pass on their way to work, their new favorite shoes, or some of their best friends, Instagram seems to be helping the average person look at their world in a new way.
I personally love Instagram for that reason. After moving to Charlotte from Chicago, my entire outlook of how I perceive home has changed. I never really realized how beautiful Chicago was until I moved away from it. I even found myself loving being at an “L” stop in the middle of the winter with the cold wind freezing my body.
As I continue to visit home, I’ve found myself shooting photo after photo on my iPhone for new backgrounds for my phone. I have since posted many of these on my Instagram account: sarahbonk (check it out!). Such as the photo featured in this post.
For marketers, I think this use of Instagram in which users seem to find beauty in their everyday life critical. For brands, users may just snap pictures of their favorite products all on their own. Marketers can find clever uses for their Instagram accounts.
I’ve noticed various sports teams tapping into their fans love of the game to take photos. For example, some baseball teams are taking photos of their ballparks at different angles showing how marvelous a field can be. Some teams are also taking photos of their key players doing everything from interviews, to autograph signings and in-game play. I think this gives fans an artsy, fun way to get a new insider’s perspective of what it’s like to be on a baseball team.
The possibilities are endless. Fashion brands can find clever ways to shoot their new items. Food brands can shoot their newest products to draw more attention to their launch. In short, I am a fan of Instagram and plan on looking for ways to use the application in future positions as it grows.
Instagram makes me think of one of my favorite songs which I think is a pretty good way to sum up this post:
“I see trees of green. Red roses, too. I see them blue for me and you. And I think to myself, what a wonderful world.” – Louis Armstrong