Same Stage, Different Platform

I have a confession. In junior high and high school, I was a HUGE theater nerd. I was one of those kids from “Glee” before it was cool. It was not uncommon for my friends and I to sing Broadway tunes down the halls on the way to class, or opt to improvise a scene about a subject in class rather than pulling together a poster board. In a nutshell, I was consumed by theater.

From a curtain call dress rehearsal of “42nd Street” from my junior year of high school. I’m on the left.

I performed in plays, musicals, and improv troupes. I also was dedicated to choir and even won a few medals from ensemble competitions.

So here I am now as a social media marketer. A month or so ago, I found myself looking for inspiration while working on a client’s posts for the next month. I kept thinking about the customers who typically would go to the restaurant. I thought about what they sounded like, what they looked like, and how the spoke. I thought further and thought what would they expect a person who manages the Facebook/Twitter/Foursquare of the location to sound like. Then it hit me.

I needed to change the way I was writing by creating a “character” for the restaurant.

When I was cast in a play in the past, a common exercise would be to develop the character’s story from inside and out. Everything from how old the character was, to where they were from, and even down to what food they liked. This would all help build the character for the performer. So I did the same for the restaurant’s character.

And it worked! It helped the words flow with a quirky edge that this restaurant fits. Since writing in this way, the page’s interaction has gone up on Facebook in particular, and more customers are commenting.

I guess it goes to show you, you can take the girl out of the theater, but you can’t take the theater out of the girl.

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