The Necessary Evil of Keeping Up with the Kardashians as a Social Media Marketer

Kardashian. One word that can invoke polar opposite reactions from anyone who has ever heard of at least one of the members of this famous family.

* Photo from Page Six

* Photo from Page Six

Kim, Kylie, Kendall, Khloe, Kourtney and Kris are just some of the members of the Kardashian “klub” (because it’s all k’s with these folks).

I love celebrity gossip. I’ll admit it. I have always been an avid consumer of film and television and it’s just one of those things I like to keep up on.

The Kardashians, not so much.

Not long after the show premiered, I was fan. I enjoyed it for about a year or so before each of their careers really took off. Since then, I find myself not as interested.

So why do I feel this overwhelming urge to still keep up with the Kardashians? Simple. I’m a social media marketer.

Whether you love them or hate them, these ladies know (or least their people know) how to use social media not just effectively but well. Really well.

Let’s take a look at just the Facebook, Twitter and Instagram following of Kim Kardashian-West, Kourtney Kardashian, Khloe Kardashian, Kendall Jenner and Kylie Jenner.

 Name Facebook Twitter Instagram  Total Network
Kim Kardashian-West 26,533, 280 36,600,000 50,200,000 86,800,000
Kylie Jenner 8,707,150 12,000,000 40,500,000 61,207,150
Kendall Jenner 9,691,071 13,100,000 39,600,000 62,391,071
Khloe Kardashian 14,737,309 16,700,000 34,600,000 66,037,309
Kourtney Kardashian 12,555,676 16,400,000 27,500,000 56,455,676
 * As of 10/26/15 Total 332,891,206

In other words, these ladies can reach a lot of people separately but even more combined – and on a global scale. It’s no wonder that so many brands want to work with them.

From fashion lines to nail polish to mobile apps, they have their names adorning so many different categories of products, it’s enough to make your head spin – and that’s just their products. Additionally, major brands spend millions on for just a few social media posts of them enjoying a given product.

They’re usually some of the first celebrities to be given access to beta features for Twitter and Instagram because their following could provide a given social platform a great test to see whether or not their new feature would be great for the general consumer or at least celebrities and brands depending on the feature.

Their strategy folks are some of the best in the business because it seems they are always intriguing to their adoring fans and they have taken their personas from their various television shows to 24-hour, year-round access to these women.

So to keep up with the biggest emerging social media features and trends, the ladies Kardashian can be some of the best folks to follow.

** Featured image from Page Six

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