Top 5 Favorite Tools as a Social Media Marketer

You’ve probably been asked the following question at some point in your life:

“If you were going to be stuck on a desert island for a year and could only bring five things with you, what would they be?”

Well, I’m not planning on being stuck on a desert island any time soon but I have been asked, “What are five things you could not live without to do your job?”

That’s a much more simple answer.

Social media marketers might answer this one a few different ways. Whether they mean literally tools like a laptop, cell phone, camera, etc., social media engagement or analytics platforms or favorite social channel.

I decided to go with a hybrid. This is my list.

  1. Laptop with internet, email and Photoshop. This is a pretty obvious one. I like to be prepared and often have my laptop on me. I rarely leave it at my desk at work because working an industry that moves 200mph (not that much of an exaggeration), you have to be prepared for breaking news at any time so it’s good to keep it handy. Also, I love being able to check in what fans and followers are saying at all times on accounts I manage for work. We have set a precedent with fans where they expect us to respond ASAP and engage with them in a fun and creative way. This is easily my favorite part of my job and I am happy to always be ready with a quick, quirky tweet or response to a comment that makes a social media user smile and feel more connected to the brand.
  2. Access to Mashable. I can’t truly express myself for Mashable enough. They are not my only source for social media news but they are my favorite.
  3. Music. Some people like to work in total silence. Some people like to chat with others while working. Some people, like myself, enjoy listening to music while they work. Just like one of Snow White’s Seven Dwarves, I feel like music helps me work better (even though I don’t whistle while I work). Sometimes it’s just a great distraction from office noise. Then there are other times where I lean on music to help me be more creative. For me, listening to a lot of Broadway show tunes when I find myself in a rut with writer’s block seems to do the trick. Country and pop tend to be my go-to otherwise.
  4. Tea. I find myself taking more of a liking to yoga in the past six months or so. I love how it’s all about focusing on your own mind and body to gain a better perspective in life. A key tool for many yogis is tea. Drinking tea is not only great for you but for me, it allows me to have a few moments of zen and relax even when there’s a lot going on at one time.
  5. Evernote. I love being able to jot down my ideas quickly and easily with Evernote whenever I’m on the go. Although I am guilty of sending myself reminders via one-off emails to my work account, I feel I can better organize my thoughts with Evernote and am really getting into the habit of doing so.

So fellow social media marketers, what’s on your list? Respond with your comments below.

The Big Payoff: A New Job!

After months of pushing and working my butt off, I finally found a new position. Not just a new position but a dream job!

I started a position three weeks ago with a small marketing firm in Charlotte, where I am now a Social Media Manager/Social Media Siren. Yes, we have fun titles.

In addition to that, my first week was at the beach. No joke. My now boss called me the Monday after I interviewed and asked if I would be interested in joining the team during a team building week at North Myrtle Beach. So, I packed up my bag and drove to the beach. I guess you can say I really dove into it.

I’m debating how to continue this blog but once I figure it out, you’ll be the first to know.

Sometimes, dreams do come true.

Sing for the Moment

Like most people, I consider myself a fan of music. I’m one of those people that always has music playing be it in my car, apartment, or a friend’s house; I can’t go long without listening to something.

Every time I prepare myself in the morning before an interview, the routine is pretty much the same. Wake up and take a shower while listening to the radio. Put on a suit and jacket, and grab my portfolio. Then, I drive or take public transportation to said interview while listening to a playlist of songs I find inspiring.

Yes, it may be a bit cheesy but it seems to do the trick to get me into the right mindset of not only interviewing well but knowing I will do all I can to impress the interviewer. What’s my song of choice? Well, “Lose Yourself” by Eminem of course.

I know it’s a bit odd. I’m not B-Rabbit trying to rap my way into a better life but the principles of the song are pretty relatable for any job seeker. Knowing that “success is the only option and failure is not,” is a pretty powerful statement to get me pumped.

Another line in the song I love is the introduction: “If you had one shot. One moment. Would you capture it, or just let it slip?”

This song became my go-to interview song not long after it came out. However, then it was my go-to song to help me get ready for an audition for a play or a casting call.

Remember that playlist of inspiring songs I mentioned? Well, here’s just a few more of the songs I find helpful to get me pumped before an interview. If you’re a fellow job seeker, I hope these can help you get ready to hit the ball out of the park for your next interview.

In no particular order:

“Don’t Rain On My Parade” by Barbra Streisand from “Funny Girl”

“Shadow Days” by John Mayer

“I Have Confidence” by Julie Andrews from “The Sound of Music”

“Lose Yourself” by Eminem

“The Voice Within” by Christina Aguilera

“Believer” by Christina Milian

“Hold On, I’m Coming” by Sam & Dave

“Sing for the Moment” by Aerosmith

“Soar” by Christina Aguilera

“Best of You” by The Foo Fighters

“Keep Your Head Up” by Andy Grammer

“Dog Days Are Over” by Florence + the Machine

“Baby, Dream Your Dream” from “Sweet Charity”

“Back In Black” by AC/DC

“Won’t Get Fooled Again” by The Who

“Don’t Stop Me Now” by Queen

“Lemon Drop” by Pistol Annies

“Oh Sherrie” by Steve Perry

“The Show Goes On” by Lupe Fiasco

“Fly” by Nicki Minaj and Rihanna

“Moment 4 Life” by Nicki Minaj

“Power” by Kanye West

Waiting for My Turn

About a year or so ago, I was watching “Piers Morgan Tonight” when the guest was the legendary star, Carol Burnett. She spoke about her career and her life but what stood out to me was the following quote,

“When I was young and auditioning at cattle calls in New York, I got close to getting a few jobs but didn’t. Then I realized it wasn’t my turn. It was that girl’s turn. My time would come so I never got discouraged. You never should. Just wait for your turn.”

Immediately after hearing this, I posted it as one of my favorite quotes on my Facebook page; a sign of my status as a proud millennial. But I just had to. Why? The quote just resonated with me.

It made me think of every time I didn’t get a job I applied for, or every time I didn’t get the part I wanted in a school play. It’s a great philosophy on why some things work out and some things don’t.

Last night, I went with my mom to a show at the Rialto Theater in Joliet, Ill. It was a Q & A session with Carol Burnett. It was basically the live version of that interview I saw a year ago.

A person from the audience asked for advice about how to succeed in comedy. Ms. Burnett once again told the story of the cattle call, and once again, I could relate.

There’s been a number of jobs in the past several months I felt I would be perfect for. I was not only confident that I was everything they needed but I had stellar interviews. I followed up how one should. I did everything I possibly could to get that perfect job. And then I didn’t get it.

Again and again this has happened.

Hearing Carol’s cattle call story again made me realize one simple fact: it was not my turn.

Each of these jobs I thought I would be perfect for were not meant for me. As a big believer of everything happens for a reason, I realized, these did not work out because they were not supposed to.

Wherever I get my next job, I know one thing; it will happen because it’s my turn.

Staying Motivated

*Photo: RyanSecrest.com

About a week ago, I hit the six month mark. It was six months since I got laid off due to downsizing.

The moment I got the news, I convinced myself I’d get another position in less than three months. It didn’t happen. Then, I decided I’d get something after four months, and so on. But here I am. Six months in and still looking.

I read an article the other day that said one in two recent college graduates are either unemployed or underemployed. What a scary statistic. However, in an odd way, it’s almost comforting for the sheer fact that it’s a reminder that I am not alone. Thousands of other recent college grads are still looking for that first post-college job, might have only found internships, or may be like me and just have awful timing.

So here I am, six months into my latest step in my career’s journey. What I believe is most important is staying motivated. I’ve known a number of people both older and younger than I who have been laid off.

Recently, I found myself talking to a marketing professional at a networking event. She told me her story about how she worked for years interning and interning (like myself) and by the grace of God, stumbled into her dream job. She loved it and couldn’t believe her luck and was proud that her work finally paid off. However, after a few years, she found herself cleaning out her desk due to a lay off. She was stunned.

She spent the next few months bouncing between cities, couch surfing from one friend’s place to another, and eventually spending a few months at home. Then finally, she found a job. Not her dream job but one she enjoyed and felt would lead her to a better place. A year into that position, she found an opening for a job even better than what she thought was her dream job. She now holds the position at a job even her dreams couldn’t make up.

Her story truly touched me. With details a tad different, her journey was not unlike my own. The only difference is, I’m still searching for that next gig. She inspired me to change my thinking that wherever I might wind up next might not necessarily be “the dream job” but it could sure as heck lead to it.

I’ve always been a big believer in the notion that everyone comes into our life for a reason. Be it your best friend, or your favorite college professor, or even the clerk at the grocery store, the Lord puts their world together with ours for a reason.

I kept this in mind after meeting and speaking with that professional. I felt as if God wanted us to meet to benefit us both. She was trying to tell a story to let me know I’m not alone, and for me, I couldn’t be more grateful to know that this stage of my life won’t last. It will get better.

I also couldn’t be more grateful for my network of friends across the country. Especially my friends in Charlotte and Chicago.

Recently, I stumbled across a new song on the radio. The song is called, “Shadow Days” by John Mayer. The first time I heard the chorus, I teared up because like John in the song, I feel, “my shadow days are over.” This song not only motivates me but reminds me this is just a phase.

The lyrics below are from this fantastic song:

“I’m a good man, with a good heart
Had a tough time, got a rough start
But I finally learned to let it go
Now I’m right here, and I’m right now
And I’m open, knowing somehow
That my shadow days are over
My shadow days are over now”