At some point in the career of a marketing professional, we find ourselves finding that confidence to suggest the impossible – sometimes even if it seems a bit crazy.
What’s important is to educate yourself as much as you can in your field and learn all of the variables as to why and why not something might work. As one of the employees with the least amount of experience at my current marketing agency due to my age, I try and to prepare any idea pitch for a social media program or marketing idea with all of the parts and pieces of the puzzle in mind.
Honestly, it has taken me awhile to get here. I completed six internships in college, worked at a midsize agency and major corporation prior to this position. It has take quite a bit of research and understanding to really get ahold of what can and can’t work. These are just some of those things that come naturally with experience but sometimes thinking outside of the box and believing in your wacky idea can get you there faster.
Once, I had what I thought was an insane idea for a theatrical motorsports press conference. It involved drivers dressing up as good and bad cowboys. We’d even have the track owner as the Sheriff and have the reporters sit on bales of hay. As it turned out, the track owner LOVED the idea and was a big fan of western films. It turned into a full ad campaign with print ads, billboards,commercials (I even was an extra in one), and more all about one of the track’s biggest races of the year. This campaign has now been used for two years. And I thought my idea was crazy…
So, for all of my fellow recent college grads out there, and current college students looking for ways to stand out in their internship, I give you my tips as listed below.
Tips to Getting Your Pitch Heard:
- Be fearless. If you’ve ever been a part of a brainstorm, 9 times out of 10 someone at some point will say, “No idea is too crazy so share anything you have.” Don’t limit yourself to this view on ideas just in a brainstorm setting. Sometimes the craziest ideas change our world for forever.
- RESEARCH! While you’re busy “dancing in a storm in your best dress, fearless” like Taylor Swift, remember not to present anything without having some knowledge to back it up. If you’re new to a company, see if they’ve tried a similar idea, campaign, etc. before so you’re not wasting anyone’s time – and don’t wind up discouraged. Know your industry and read case studies. You’ll thank me later.
- Creativity is key. Don’t try and reinvent the wheel for there’s obvious reasons for that expression. Come with an idea no one has thought of before and you won’t just shine, young padawan – you’ll impress.
- Take a deep breath, and let the idea flow. It may sound silly now but if this is the first big idea you’ve pitched, take a deep breath before speaking. It will help you calm your mind, ease your thoughts and communicate in the best way possible.
- Don’t forget – you’re awesome. Why are you in your internship or job? Because you’ve already proved you’re a valuable asset to the team. They saw a spark in you based on your experience, knowledge, attitude and drive. So give them what they paid for. Be confident and realize second guessing yourself is unnecessary because you know what you’re doing.