I Got 99 Problems and an (Idea) Pitch Ain’t One

At some point in the career of a marketing professional, we find ourselves finding that confidence to suggest the impossible – sometimes even if it seems a bit crazy.

pitch

What’s important is to educate yourself as much as you can in your field and learn all of the variables as to why and why not something might work. As one of the employees with the least amount of experience at my current marketing agency due to my age, I try and to prepare any idea pitch for a social media program or marketing idea with all of the parts and pieces of the puzzle in mind.

Honestly, it has taken me awhile to get here. I completed six internships in college, worked at a midsize agency and major corporation prior to this position. It has take quite a bit of research and understanding to really get ahold of what can and can’t work. These are just some of those things that come naturally with experience but sometimes thinking outside of the box and believing in your wacky idea can get you there faster.

Once, I had what I thought was an insane idea for a theatrical motorsports press conference. It involved drivers dressing up as good and bad cowboys. We’d even have the track owner as the Sheriff and have the reporters sit on bales of hay. As it turned out, the track owner LOVED the idea and was a big fan of western films. It turned into a full ad campaign with print ads, billboards,commercials (I even was an extra in one), and more all about one of the track’s biggest races of the year. This campaign has now been used for two years.  And I thought my idea was crazy…

So, for all of my fellow recent college grads out there, and current college students looking for ways to stand out in their internship, I give you my tips as listed below.

Tips to Getting Your Pitch Heard:

  1. Be fearless. If you’ve ever been a part of a brainstorm, 9 times out of 10 someone at some point will say, “No idea is too crazy so share anything you have.” Don’t limit yourself to this view on ideas just in a brainstorm setting. Sometimes the craziest ideas change our world for forever.
  2. RESEARCH! While you’re busy “dancing in a storm in your best dress, fearless” like Taylor Swift, remember not to present anything without having some knowledge to back it up. If you’re new to a company, see if they’ve tried a similar idea, campaign, etc. before so you’re not wasting anyone’s time – and don’t wind up discouraged. Know your industry and read case studies. You’ll thank me later.
  3. Creativity is key. Don’t try and reinvent the wheel for there’s obvious reasons for that expression. Come with an idea no one has thought of before and you won’t just shine, young padawan – you’ll impress.
  4. Take a deep breath, and let the idea flow. It may sound silly now but if this is the first big idea you’ve pitched, take a deep breath before speaking. It will help you calm your mind, ease your thoughts and communicate in the best way possible.
  5. Don’t forget – you’re awesome. Why are you in your internship or job? Because you’ve already proved you’re a valuable asset to the team. They saw a spark in you based on your experience, knowledge, attitude and drive. So give them what they paid for. Be confident and realize second guessing yourself is unnecessary because you know what you’re doing.

Same Stage, Different Platform

I have a confession. In junior high and high school, I was a HUGE theater nerd. I was one of those kids from “Glee” before it was cool. It was not uncommon for my friends and I to sing Broadway tunes down the halls on the way to class, or opt to improvise a scene about a subject in class rather than pulling together a poster board. In a nutshell, I was consumed by theater.

From a curtain call dress rehearsal of “42nd Street” from my junior year of high school. I’m on the left.

I performed in plays, musicals, and improv troupes. I also was dedicated to choir and even won a few medals from ensemble competitions.

So here I am now as a social media marketer. A month or so ago, I found myself looking for inspiration while working on a client’s posts for the next month. I kept thinking about the customers who typically would go to the restaurant. I thought about what they sounded like, what they looked like, and how the spoke. I thought further and thought what would they expect a person who manages the Facebook/Twitter/Foursquare of the location to sound like. Then it hit me.

I needed to change the way I was writing by creating a “character” for the restaurant.

When I was cast in a play in the past, a common exercise would be to develop the character’s story from inside and out. Everything from how old the character was, to where they were from, and even down to what food they liked. This would all help build the character for the performer. So I did the same for the restaurant’s character.

And it worked! It helped the words flow with a quirky edge that this restaurant fits. Since writing in this way, the page’s interaction has gone up on Facebook in particular, and more customers are commenting.

I guess it goes to show you, you can take the girl out of the theater, but you can’t take the theater out of the girl.

The Big Payoff: A New Job!

After months of pushing and working my butt off, I finally found a new position. Not just a new position but a dream job!

I started a position three weeks ago with a small marketing firm in Charlotte, where I am now a Social Media Manager/Social Media Siren. Yes, we have fun titles.

In addition to that, my first week was at the beach. No joke. My now boss called me the Monday after I interviewed and asked if I would be interested in joining the team during a team building week at North Myrtle Beach. So, I packed up my bag and drove to the beach. I guess you can say I really dove into it.

I’m debating how to continue this blog but once I figure it out, you’ll be the first to know.

Sometimes, dreams do come true.

Sing for the Moment

Like most people, I consider myself a fan of music. I’m one of those people that always has music playing be it in my car, apartment, or a friend’s house; I can’t go long without listening to something.

Every time I prepare myself in the morning before an interview, the routine is pretty much the same. Wake up and take a shower while listening to the radio. Put on a suit and jacket, and grab my portfolio. Then, I drive or take public transportation to said interview while listening to a playlist of songs I find inspiring.

Yes, it may be a bit cheesy but it seems to do the trick to get me into the right mindset of not only interviewing well but knowing I will do all I can to impress the interviewer. What’s my song of choice? Well, “Lose Yourself” by Eminem of course.

I know it’s a bit odd. I’m not B-Rabbit trying to rap my way into a better life but the principles of the song are pretty relatable for any job seeker. Knowing that “success is the only option and failure is not,” is a pretty powerful statement to get me pumped.

Another line in the song I love is the introduction: “If you had one shot. One moment. Would you capture it, or just let it slip?”

This song became my go-to interview song not long after it came out. However, then it was my go-to song to help me get ready for an audition for a play or a casting call.

Remember that playlist of inspiring songs I mentioned? Well, here’s just a few more of the songs I find helpful to get me pumped before an interview. If you’re a fellow job seeker, I hope these can help you get ready to hit the ball out of the park for your next interview.

In no particular order:

“Don’t Rain On My Parade” by Barbra Streisand from “Funny Girl”

“Shadow Days” by John Mayer

“I Have Confidence” by Julie Andrews from “The Sound of Music”

“Lose Yourself” by Eminem

“The Voice Within” by Christina Aguilera

“Believer” by Christina Milian

“Hold On, I’m Coming” by Sam & Dave

“Sing for the Moment” by Aerosmith

“Soar” by Christina Aguilera

“Best of You” by The Foo Fighters

“Keep Your Head Up” by Andy Grammer

“Dog Days Are Over” by Florence + the Machine

“Baby, Dream Your Dream” from “Sweet Charity”

“Back In Black” by AC/DC

“Won’t Get Fooled Again” by The Who

“Don’t Stop Me Now” by Queen

“Lemon Drop” by Pistol Annies

“Oh Sherrie” by Steve Perry

“The Show Goes On” by Lupe Fiasco

“Fly” by Nicki Minaj and Rihanna

“Moment 4 Life” by Nicki Minaj

“Power” by Kanye West

Waiting for My Turn

About a year or so ago, I was watching “Piers Morgan Tonight” when the guest was the legendary star, Carol Burnett. She spoke about her career and her life but what stood out to me was the following quote,

“When I was young and auditioning at cattle calls in New York, I got close to getting a few jobs but didn’t. Then I realized it wasn’t my turn. It was that girl’s turn. My time would come so I never got discouraged. You never should. Just wait for your turn.”

Immediately after hearing this, I posted it as one of my favorite quotes on my Facebook page; a sign of my status as a proud millennial. But I just had to. Why? The quote just resonated with me.

It made me think of every time I didn’t get a job I applied for, or every time I didn’t get the part I wanted in a school play. It’s a great philosophy on why some things work out and some things don’t.

Last night, I went with my mom to a show at the Rialto Theater in Joliet, Ill. It was a Q & A session with Carol Burnett. It was basically the live version of that interview I saw a year ago.

A person from the audience asked for advice about how to succeed in comedy. Ms. Burnett once again told the story of the cattle call, and once again, I could relate.

There’s been a number of jobs in the past several months I felt I would be perfect for. I was not only confident that I was everything they needed but I had stellar interviews. I followed up how one should. I did everything I possibly could to get that perfect job. And then I didn’t get it.

Again and again this has happened.

Hearing Carol’s cattle call story again made me realize one simple fact: it was not my turn.

Each of these jobs I thought I would be perfect for were not meant for me. As a big believer of everything happens for a reason, I realized, these did not work out because they were not supposed to.

Wherever I get my next job, I know one thing; it will happen because it’s my turn.

Staying Motivated

*Photo: RyanSecrest.com

About a week ago, I hit the six month mark. It was six months since I got laid off due to downsizing.

The moment I got the news, I convinced myself I’d get another position in less than three months. It didn’t happen. Then, I decided I’d get something after four months, and so on. But here I am. Six months in and still looking.

I read an article the other day that said one in two recent college graduates are either unemployed or underemployed. What a scary statistic. However, in an odd way, it’s almost comforting for the sheer fact that it’s a reminder that I am not alone. Thousands of other recent college grads are still looking for that first post-college job, might have only found internships, or may be like me and just have awful timing.

So here I am, six months into my latest step in my career’s journey. What I believe is most important is staying motivated. I’ve known a number of people both older and younger than I who have been laid off.

Recently, I found myself talking to a marketing professional at a networking event. She told me her story about how she worked for years interning and interning (like myself) and by the grace of God, stumbled into her dream job. She loved it and couldn’t believe her luck and was proud that her work finally paid off. However, after a few years, she found herself cleaning out her desk due to a lay off. She was stunned.

She spent the next few months bouncing between cities, couch surfing from one friend’s place to another, and eventually spending a few months at home. Then finally, she found a job. Not her dream job but one she enjoyed and felt would lead her to a better place. A year into that position, she found an opening for a job even better than what she thought was her dream job. She now holds the position at a job even her dreams couldn’t make up.

Her story truly touched me. With details a tad different, her journey was not unlike my own. The only difference is, I’m still searching for that next gig. She inspired me to change my thinking that wherever I might wind up next might not necessarily be “the dream job” but it could sure as heck lead to it.

I’ve always been a big believer in the notion that everyone comes into our life for a reason. Be it your best friend, or your favorite college professor, or even the clerk at the grocery store, the Lord puts their world together with ours for a reason.

I kept this in mind after meeting and speaking with that professional. I felt as if God wanted us to meet to benefit us both. She was trying to tell a story to let me know I’m not alone, and for me, I couldn’t be more grateful to know that this stage of my life won’t last. It will get better.

I also couldn’t be more grateful for my network of friends across the country. Especially my friends in Charlotte and Chicago.

Recently, I stumbled across a new song on the radio. The song is called, “Shadow Days” by John Mayer. The first time I heard the chorus, I teared up because like John in the song, I feel, “my shadow days are over.” This song not only motivates me but reminds me this is just a phase.

The lyrics below are from this fantastic song:

“I’m a good man, with a good heart
Had a tough time, got a rough start
But I finally learned to let it go
Now I’m right here, and I’m right now
And I’m open, knowing somehow
That my shadow days are over
My shadow days are over now”

Laughing and Learning

I’ve always been a huge fan of comedy. I love the feeling of laughing and even more so love making people laugh. I remember being little and sneaking into another room on Saturday nights to watch “Saturday Night Live” when staying at my grandpa’s house. He thought it wasn’t exactly the best thing for a 6-year-old to be watching but these were the days of Mike Meyers, Chris Farley and Will Ferrell. I might as well been watching the best cartoons ever because they all put their all into every sketch.

In high school and college, I took improv and wrote sketches for different shows I was in. I loved being able to write sketches and use them as an outlet for my creativity. When I applied to my college, I even ended up applying as a Screenwriting major because I wanted to be the next Tina Fey – before she was considered cool. But after spending a summer following my motorsports columnist father around, I switched my major to Marketing Communications/Public Relations so I could one day work in motorsports public relations.

About a year ago I started taking improv classes at the Comedy Zone in Charlotte, N.C. I took classes in improv before but never like this where everyone in the class was an adult. It was awesome! Unfortunately, I have only done one round of classes thus far but plan on taking classes again as soon as possible.

The Comedy Zone hosts various stand-up comedians from around the world monthly. Last week, I was able to go with some friends to see one of my favorite comedians, Lynn Koplitz.

With a sharp tongue and a unique sense of humor, her jokes about life and people are simply hilarious. Throughout her set, she would “teach” the audience humorous facts about life through various observations. And every single one of these observations were 100-percent correct.

When I first began gaining an interest in improv, I purchased a book written by i.O. (Improv Olympic) in Chicago’s founders, Charna Halpern and Del Close.

The book called, “Truth In Comedy” is essentially a manual for first time improvisers. It discusses various improv games, techniques and more. The key to all of improv is simple: agreeing on a truth. The truth is on-stage agreement between performers. Without that truth, jokes don’t work and the audience just feels uncomfortable.

I’ve always tried to look for the humor in life. I’m the person who goes through a bad situation who not only looks for the positive side of things but the humorous side of things. The truth about life is the worst things to deal with can be easier to deal with if you have a sense of humor and look for the positive.

I guess you could say I approach life with an improv performer’s mindset but hey; who wants to be down about the bad things forever? Sometimes you just need to smile.

I think Bob Newhart said it best by saying, “Laughter gives us distance. It allows us to step back from an event, deal with it and then move on.”

Working On My Fitness…Sort Of

I have a confession to make; I hate working out.

Thus far in my life, I have been blessed with good genes and don’t really need to work out. However, at some point I won’t be in my 20’s and my metabolism will fail me so I figure I should get cracking.

The problem is staying motivated. I’ll go to the gym and push myself to work out for an hour here and there. Not the smartest thing to do in the world but it seems like that’s a good amount of time. I feel if I force myself to commit and go for an hour, I’ll get into it. I honestly don’t see the point to go for 30-minutes which is normally recommended.

I went to the gym the other day and felt great after working out. I felt like I could take on the world. Best of all, I feel like my ideas start flowing better when I’m working out. I feel that I should make a personal note of that for my next job.

They say every journey begins with a single step. I figure for my workout regime, my “steps” might be a little spread out but they’re all on the same path. I just need to keep moving and pick up the pace.

Christmas and the Nook – My New Job-Seeking/Marketing Research Device

Maybe it was my parents’ way of saying I need more to do, but this year for Christmas, they bought me a Barnes and Noble Nook Color.

At my last job, many of my co-workers used their iPads for meetings, reading books, note-taking and more. I dreamed of buying my own after saving up for a few months while working there. Then things changed.

While I was home during my Thanksgiving break, I found myself on the L after leaving a friend’s apartment. While on the train, I saw a woman who inspired me. She was professionally dressed but in the cutest way possible. She had a great briefcase/purse, a warm but light white-and-black tweed coat, and her Chanel sunglasses tucked in her brunette mane. While standing on the train as it twisted and turned its way toward downtown, she effortlessly read a novel while on her commute to work on a Nook.

Having found myself on the fence about moving back to Chicago or trying to stay in Charlotte, this woman represented not only who I could be but who I wanted to be. Why couldn’t I find myself reading a cheesy romance novel on my way to my fabulous new PR or marketing job and looking cute while doing it? In that moment, I decided I wanted to get a Nook or some sort of e-reader.

I told my mom what I saw and a few weeks later, I found myself lucky enough to be holding a Nook in my hands. My mother later said she hoped it would bring luck so I could be the girl on the train.

From first glance, it looked like a giant Android phone. Same OS. Same user-friendly design. Then, I found myself clicking the “Shop” button. I was a goner.

Book after book, I found myself clicking “Purchase” or “Free Sample” a few too many times. I decided to purchase one book for fun (Bright Lights, Big Ass by Jen Lancaster – about a woman who was laid off and looks for work in Chicago based on the author’s life), a book about job-seeking (Killing the Cover Letter by Gene Kincaid – a book for PR/advertising majors) and a book about fun PR stunts (Can We Do That! Outrageous PR Stunts That Work – And Why Your Company Needs Them by Peter Shankman). And that does not include all of the free issues of magazines I received since they offer a free trial of any magazine.

These books not only will help me pass the time but will also help with my job search – and best of all – all of these books are one size physically and all fit into my cute little e-reader.

Then, I started exploring the free trial issues I downloaded of various magazines. I downloaded issues from Vanity Fair, Glamour, and Wired. As a marketing professional, I was fascinated by how each magazine’s articles were optimized to connect readers with the websites where they could purchase various items.

As the daughter of a journalist as well as the owner of a PR degree, I’ve heard for years how print is dying. I think with the optimization of magazines like this, print is not dead – it’s just wearing a new coat. With so much of a magazine or newspaper depending on ad revenue, this is the way publishers can garner more ad dollars as new ideas for optimization begin to roll out.

I don’t think I have realized just yet all of the capabilities of my new favorite device but one thing is for sure – I can’t thank my parents enough for it.

While looking for a quote for this entry, I admittedly searched for a good quote. I’m not afraid to admit it but I felt this quote is the best explanation of what the experience of reading a book is like:

“A book is the only place in which you can examine a fragile thought without breaking it, or explore an explosive idea without fear it will go off in your face.  It is one of the few havens remaining where a man’s mind can get both provocation and privacy.” – Edward P. Morgan

A Trip Home to Chicago

About a week ago, I returned home from a trip to my hometown in the suburbs of Chicago. I spent almost three weeks at home. I ended up deciding to go home in the early hours of the Wednesday before Thanksgiving. After about four hours of sleep, packing and picking up a rental car (because my poor 21-year-old T-Bird probably would not make it back), I was on the road in a 2011 Chevrolet Malibu.

For the first time ever, I drove all the way back home by myself. It was almost 800 miles – and I managed to drive straight through. Somehow I managed to do this without coffee and was fueled by a desire to go home — and Dr. Pepper.

It’s funny how losing a job, and what feels like everything else, can bring a fresh perspective to your life. I found myself appreciating the drive home in a way I never have before. Driving through the mountains of North Carolina and in to Tennessee, I was reminded of how vast and beautiful this country of ours really is.

The only downside to the trip was my usual luck. Somehow, I wound up with the only rental car on the lot that must have had a small whole in its right rear tire. I had to stop about five times along the way to fill up the tire with more air but I was determined like Steve Martin in “Planes, Trains and Automobiles” to make it back home to Chicago for Thanksgiving.

By the time I arrived back home, it was 3:30 a.m. CT on Thanksgiving. I made it in one piece!

Had I not been laid off, I would have not been able to have gone home since I would have had to work Black Friday. In some ways, it was a blessing in disguise. It was great to have a home cooked meal with most of my family (my dad had to work) and just feel truly at home.

I spent the next couple of weeks meeting up with various contacts to see what jobs may be available back home in Chicago. I was hoping for something with a PR or marketing agency working with sports or entertainment, but really anything would do.

During college, I worked my butt off interning as much as possible. In the course of three years, I managed to complete six internships. I feel this truly paid off by being able to meet with so many wonderful people who were ready and willing to give advice and let me know if anything is available. I feel truly blessed to have people like them in my life.

Also while I was home, I was able to catch up with many of my friends. Maybe it was just what the doctor ordered but being reminded of how many great people I know back me who support me in anything and everything I do, really helped me feel more motivated to continue my job search.

With a trip to Outback with my best friend, a night out on the town in the city with another, and numerous other outings with friends, I found myself missing home more than ever since I can’t see so many of my closest friends as often any more. I started to wonder if maybe God’s plan is to bring me back to Chicago in some new, fabulous job? Only time will tell.

After a couple weeks of seeing family, friends and former colleagues, I found myself back on the road but this time going back to Charlotte. Somehow I managed to once again drive straight through all the way back to Charlotte.

Feeling more motivated once I returned back to Charlotte, I was reminded of a quote from Lance Armstrong, “Never lose your beginner’s spirit.”

Time to get back to the job hunt…

Checkers vs. Wolves

A few years ago, a friend of mine introduced me to my favorite sport – hockey. To me, it’s like football on ice only fighting is not only encouraged, the refs will stop a game for it. How awesome is that?

After having attended a few NHL games back in Chicago (go Blackhawks!), I decided to attend my first AHL game with a friend in Charlotte. Ironically, the Charlotte Checkers (the town’s AHL team) were playing the Chicago Wolves.

It’s funny how certain things make you appreciate home after you move away. Those little reminders of the time you and a friend did this, or you and a family member did that, bring you home for a little bit in your mind.

When my hometown played my new town, I was reminded of this. My best friend in Charlotte replaced my best friend in Chicago as my new hockey buddy. Every time I heard the word Chicago, I wanted to smile knowing back home hockey was not only a big deal but it was always loved. From what I understand, people in the south are not the biggest hockey fans.

I started to think to myself, maybe the winning team should help me indicate where I put more of a focus on finding my next job. If the Chicago Wolves won, I should start looking for more jobs back home. If the Charlotte Checkers won, I should keep the search going in the south. I felt that God would help me narrow my search by the outcome of the game.

The Chicago Wolves won. Maybe it’s a sign? I’m not really sure. I’m still searching in both cities.

Maybe I should try the same thing and go to every Chicago Cubs game I can? Maybe they’ll win the World Series. Probably not but it’s worth a shot.

I think this quote from the Chicago Blackhawks’ Jonathan Toews best sums up my thoughts on my job search: “You know what? You’ve just got to go out there and try to control the things you can control, deal with things and stay mentally strong.”

Strumming Along…

Last Christmas, after receiving my first bonus ever, I decided to buy myself something I always wanted – an acoustic guitar.

Ever since I was about 13-years-old, I wanted to learn to play and somehow never gotaround to it. So of course, I bought the guitar last year and it spent the better half of this year collecting dust.

Now that I find myself with almost unlimited free time, I’ve finally decided it’s time to pick up the guitar.

With a couple of friends in Charlotte who have also learned to play, I’ve begun to reach out to them and see what they’ve learned. One of my friends actually purchased his first guitar just days after I bought my first. Of course, he stuck to it and has learned to play very well.

I found myself determined to start getting serious about this so I did what many do now when trying to learn a new skill, I turned to YouTube.

Having a okay ear for music, I’ve realized certain songs could be fairly easy since there’s all of maybe three chords and not much else. I started by looking up Paramore’s “Only Exception.”

It’s a beautifully simple, heartfelt song. I’ve been a big fan of the song since the first time I heard it. Within an hour or so, I not only learned to play the song but began to start picking up various chords.

I decided to keep going. Next up: Miranda Lambert’s “Famous In A Small Town.” It didn’t take long to figure out this one either. With the help of a friend, I also learned Old Crowe Medicine Show’s, “Wagon Wheel.”

It’s funny how some things can just come to you with practice and determination. I’ve spent the better part of the past three weeks teaching myself. By no means am I ready to jump on tour with a band, but I feel as if I’ve accomplished a lot since this was a goal of mine.

I think any situation can be better with music to carry you through it – good or bad, so when I was looking for a quote to close this post, I found one I just could not say better myself:

“Without music, life would be a mistake.” -Friedrich Nietzsche