Looking for some great marketing books or articles to check out? Here are some of my favorites.
I LOVE this book. Mr. Biesenbach is a marketer who also has a background in comedy and has trained at Second City in Chicago. Having been trained and been a part of improv troupes myself, I could completely relate to the subject matter. He brings together all the principles of improv and how to apply them to a career in marketing – even if you’ve never stepped on a stage before. If you’re looking for more inspiration or just another great marketing book, this one is for you.
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