WORK

I have been fortunate to have a number of different experiences throughout my career.

Below are some examples of my work.

PUBLIC RELATIONS

SOCIAL MEDIA

  • Being a big fan of when sports teams interact with each other, I have been a part of “GIF wars” with other race teams and my efforts have received some media coverage:
  • In an effort to come up with a fun and engaging out-of-the-box way of announcing a car number change for Josef Newgarden in 2018, I wrote and directed this video that was distributed on Team Penske’s media channels.
  • In 2015, @FarmersRacing began to host “Find the Emoji” contests. This forced a fan to examine an image closely to find the emoji while also unconsciously looking closely at branding.
  • For April Fools’ Day in 2015, @FarmersRacing announced that driver Kasey Kahne would be in the sequel to “Top Gun.” A colleague and I worked together to create this simple post.
    • Our client was delighted to see that this silly post was picked up for a NASCAR.com article. (Article)

ARTICLES/BLOGS

COLLEGE

  • While at Columbia College Chicago, I took a class called Oral History: The Art of the Interview in which we were paired with someone who was somehow involved in the anti-apartheid movement in South Africa. I was fortunate to be paired with the very sweet Rosetta Dailee who shared her story with me about working on Nelson Mandela’s presidential election. The transcript is now permanently housed in Columbia College Chicago’s Archives and Special Collections. (Transcript)

Stay tuned for more!

If you would like to connect, visit my LinkedIn profile.