I have been fortunate to have a number of different experiences throughout my career.

Below are some examples of my work.

PUBLIC RELATIONS

• One of the key parts of my role at Team Penske is writing race reports for INDYCAR events since I joined the team in 2017.
• I have also written a few articles for the Team Penske webiste:
  • The Chalice of Excellence – A Tradition Like No Other
  • Rick Mears Continues to Add to the Team Penske Legacy
  • Pagenaud and Bretzman Form a Winning Combination
• While at JMI, I was proud to initially lead Hisense’s introduction into NASCAR via managing motorsports public relations (creating a press kit, planning press events, pitching, etc.) and racing content for their social media channels. Their first big announcement was their partnerships with Joe Gibbs Racing and Charlotte Motor Speedway. (Press Release)
  • Placements:
    • NASCAR.com
    • Sports Business Journal
    • FoxSports.com
• During my time at Lowe’s Home Improvement, I co-led communications for their Kobalt Tools brand. I was the lead contact when they first introduced their line of power tools in 2011. (Press Release)
• Additionally while at Lowe’s Home Improvement, I wrote a seasonal press release about items consumers could purchase to make the most of their fall. (Press Release)

SOCIAL MEDIA

• Being a big fan of when sports teams interact with each other, I have been a part of “GIF wars” with other race teams and my efforts have received some media coverage:
  • A game of Tic Tac Toe with another race team during a rain delay at Barber Motorsports Park (2018):
    • WTF1.com
    • Thread on Twitter
  • Drawing excitement for a NASCAR race at Indianapolis Motor Speedway (2017): USA TODAY For The Win
• In an effort to come up with a fun and engaging out-of-the-box way of announcing a car number change for Josef Newgarden in 2018, I wrote and directed this video that was distributed on Team Penske’s media channels.
• In 2015, @FarmersRacing began to host “Find the Emoji” contests. This forced a fan to examine an image closely to find the emoji while also unconsciously looking closely at branding.
• For April Fools’ Day in 2015, @FarmersRacing announced that driver Kasey Kahne would be in the sequel to “Top Gun.” A colleague and I worked together to create this simple post.
  • Our client was delighted to see that this silly post was picked up for a NASCAR.com article. (Article)

ARTICLES/BLOGS

• For a brief period of time, Buzzfeed allowed brands to create community articles. For Valentine’s Day in 2015, I wrote an article called “5 Times Kasey Kahne Has Stolen Your Heart” which was a cheeky nod to Kasey Kahne’s large female fan base.
• After Buzzfeed revoked access for brands to create free community content, I utilized my client’s website and wrote an April Fool’s Day themed article in the same style called, “5 Times Kasey Kahne was a Jokester.”
• Also for client, Farmers Insurance, I assisted in writing a variety of content for Farmers.com. These articles included a variety of safe driving, auto maintenance and other tips.
  • 4 Ways to Get the Most Out of Your Tires
  • Pro Advice on DIY Auto Maintenance
  • How to Prepare Your Car for the Fall like a Pro
  • How to Take Care of Your RV like a Pro
  • 4 Pro Tips for Driving Long Distances Safely
  • Tips to Stop Your Car from Overheating

COLLEGE

• While at Columbia College Chicago, I took a class called Oral History: The Art of the Interview in which we were paired with someone who was somehow involved in the anti-apartheid movement in South Africa. I was fortunate to be paired with the very sweet Rosetta Dailee who shared her story with me about working on Nelson Mandela’s presidential election. The transcript is now permanently housed in Columbia College Chicago’s Archives and Special Collections. (Transcript)

Stay tuned for more!

If you would like to connect, visit my LinkedIn profile.